Resurrecting a City
Creating A Unified Message
We sat down with the leadership team and listened to their stories. As a result, an approach emerged that would enable their audience to “connect the dots” between the life-changing programs they benefit from everyday and NBT, where many of these programs originate. We created a new slogan, “Moving People Forward” to capture the essence of their behind-the-scenes, multifaceted work. A messaging platform was developed to enable board members and staff to present and talk about NBT in a unified manner.
Revitalizing A Brand3rd Edge’s visual branding presents a friendly, human, intelligent personality that reflects their people and work. The new logo captures the spirit of the original mark. It’s complemented by a warm color palette, iconography and information graphics. This brand was integrated into all of their key brand touch-points: digital, print and environmental. NBT’s new website showcases their results and the people behind them. In addition, an interactive feature helps to demystify the process of how they work. Original video & photography captures the powerful stories of those whose lives have been transformed by NBT’s vision. Our video work helped position NBT to raise a year’s worth of funding for a program that empowers teenage mothers and for the first time, they received donations online.
Brand Strategy, Market Research, Logo & Identity System, Environmental Branding, Digital Strategy, User Experience Design, Website Design & Development, Post Launch Support, eNewsletter Design, Print Communications Design, Video Production, Custom Photography, Merchandise Design, Copywriting
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