Standing On My Own Two Feet

PRAB Branding and Website
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As the leading human services organization in Central New Jersey since 1969, the Puerto Rican Action Board’s (PRAB) new brand needed to tell the story of its legacy and impact on the lives of thousands of immigrants. Their vision called for broadening their base of support and repositioning the organization in the minds of their audience. This was essential to their growth strategy.

We developed an energetic visual brand that symbolizes their passion for the community. PRAB interacts heavily with the people they serve through weekly events. For their website, a robust news & events section enables them to promote the services and resources their audience needs. Videos tell the history of the organization and highlight key program work going on daily. With a heritage founded in the Latino community, the site’s visual design reflects the culture and optimism that new immigrants bring. 3rd Edge continues to provide post-launch support and enhance the site to meet PRAB’s evolving needs.

Our integrated branding work helps position PRAB as the leading human services agency in the state of New Jersey while making critical resources and information more accessible to their immigrant community.

“I’ve partnered with 3rd Edge for years. What I like most about working with them is their ability to bring to the surface the best of what our organization does. They're super creative and always bring fresh ideas forward to help us communicate effectively.”

Jennifer Shamy, Director of Development, PRAB


Brand Strategy, Market Research, Logo & Identity System, Environmental Branding, User Experience Design, Website Design & Development, Post Launch Support, Enewsletter Design, Print Communications Design, Video Production, Custom Photography, Merchandise Design, Copywriting
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